OPEN EVERYWHERE
Overview
As the lead Brand Strategist, I launched Square's first Commerce Capability Campaign. The campaign aimed to position Square as the trusted payments partner with omnichannel, customizable solutions for businesses. We highlighted Square's Payments, Square Online, Square Online Checkout, X2, T2, and Invoices, emphasizing its best-in-class, omnichannel offerings. The "Open Everywhere" message spanned paid social, CTV, digital video, podcasts, and print, showcasing Square's ability to simplify business operations. This campaign ran in the US through May 2022.
Role: Senior Brand Strategist
Output: Creative Strategy, Campaign Development
Achieved substantial results positioning Square as a trusted payments partner known for omnichannel solutions and heightened awareness of its key offerings. The consistent "Open Everywhere" message resonated across diverse channels, emphasizing Square's commitment to streamlining business operations. The multi-channel approach ensured broad and engaged audience reach, bolstering Square's brand positioning and product awareness.
