CULINARY CREATORS

Overview

As the driving force behind the Culinary Creator's Project, I conceived and developed a global event series that celebrates groundbreaking chefs in the food and beverage industry. This initiative provides Square-powered spaces for these culinary visionaries to showcase their creations to a global audience. The inaugural dinner, strategically timed during Juneteenth, unfolded in Los Angeles in partnership with the acclaimed South LA black-owned restaurant, Post and Beam. This event featured a unique collaboration between resident Chef John and Food Network star Chef Kwame Onwuachi, resulting in a one-night-only culinary experience that captivated attendees.

The series continued with its second installment in New York, partnering with the culinary collective Ghetto Gastro to celebrate their best-selling book, "Black Power Kitchen." To mark the book launch, we created a pop-up restaurant during the annual CultureCon event. These events seamlessly blended music, art, fashion, and food, sparking meaningful conversations and significantly boosting brand awareness.

Role:  Brand Partnerships Lead

Output: Cultural Programming, Experiential

rESULTs

  • Global Expansion: Expanded program to Australia and Canada

  • Extensive Media Impact: Earned 200 million media impressions and organic social impressions

  • Strategic Sales Success: Secured high-value Strategic Account Leads (SALs)

  • Exceptional Engagement: Achieved a 20% organic social engagement rate goal and drove 530,000 Square organic social impressions

  • Follower Growth: Increased Square's following by 15%

  • Enhanced Product Consideration: Increased consideration of solutions among FSR sellers

  • Positive Sentiment: Achieved an 84% positive sentiment, surpassing the goal by 6%

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