As the Brand Partnerships Lead at Square, I pioneered the creation of "FORWARD," Square's inaugural business accelerator program. Developed in collaboration with Social Change Fund United, FORWARD was dedicated to empowering Black and Latino entrepreneurs in the retail sector. Our comprehensive initiative provided vital resources, including education, mentorship, coaching, and capital, with the ultimate goal of reducing premature business closures. Notable partners such as American Express and 1863 Ventures joined forces to support the program. Participants were equipped with essential tools, including small business accounts and Square readers.

What set FORWARD apart were its distinguished mentors, featuring renowned figures like Dwyane Wade, Rosario Dawson, Ayesha Curry, Rashad Bilal, and Troy Millings. At the program's conclusion, all 25 participants received a significant boost with a $20,000 grant each, marking a pivotal moment in their entrepreneurial journeys..