To capture non-cognac drinkers, particularly millennial males shifting toward whiskey, bourbon, and scotch brands, I worked as the Lead Strategist to support the development of an experiential consumer engagement platform called "La Maison Rémy Martin." This pop-up featured five custom environments, educating consumers about the brand's core pillars: heritage, ingredients, craftsmanship, and provenance. The private members club hosted lifestyle masterclasses with key influencers across music, fashion, art and hospitality in NY, Chicago, and Los Angeles to engage the target audience.

Role: Lead Strategist 

Output: Experiential Strategy, Influencer Marketing, Partnerships