GIRLBOSS RALLY
Overview
I played a pivotal role as an experiential marketing consultant in transforming Girl Boss Media's brand through the inaugural Girl Boss Rally event led by Sophia Amoruso. Our primary goal was to create an unforgettable in-real-life (IRL) experience for the Girl Boss community .
To achieve this, I started by understanding the target audience and crafting engaging experiences that resonated deeply with them, emphasizing meaningful interactions and connections. As a lead on Sponsorship integration programming I curated partners who shared the brand's values was essential, providing attendees with valuable experiences, products and services. Meticulous planning, including speaker management, and workshops, helped us create an inspiring atmosphere. Close collaboration with the Girl Boss Media team was instrumental in exceeding expectations and leaving a lasting impact on attendees.
Role : Lead Strategist
Output: Experiential Strategy, Partnerships
Results
Attendance Rate: An impressive 95% attendance rate was achieved, with 1,500 registered guests participating in the event.
Positive Feedback: Attendees provided overwhelmingly positive feedback, praising the event's relevance and organization in the new location.
ROI: The conference generated a substantial return on investment, not only covering the expansion costs but also contributing to overall profitability..
