THE FUTURE IS BUILT HERE
Overview
Supported with the strategic development and execution of "The Future is Built in..." a multi-city social project focusing on highlighting Black-owned businesses in Atlanta and Chicago. The project aimed to recognize the contribution of Black people to America's entrepreneurial history and culture. We created out-of-home, digital, and social assets to encourage viewers to shop at these businesses, driving traffic to a shoppable landing page on Square.com.
Role Senior: Brand Strategist
Output: Creative Strategy, Campaign Development
results
96% joyful sentiment association across 10K Twitter Mentions
51 Million overall impressions delivered
32K social engagement across Paid Social + Partnerships
29K Page Visits/ Paid Social